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NRCHA Welcomes New Partner Ranch Fuel


NRCHA Welcomes New Partner Ranch Fuel

By May 9, 2024No Comments

NRCHA Welcomes New Partner Ranch Fuel

Pilot Point, Texas—The National Reined Cow Horse Association (NRCHA) welcomes Ranch Fuel to the organization’s valued stable of sponsors. Ranch Fuel’s commitment to and involvement with the Western performance horse industry and its goal to build the fan base for the Western lifestyle make the energy drink a perfect fit for NRCHA and its members.

Created specifically to serve the Western community, Ranch Fuel Energy Drink is inspired by the spirit of the cowboy. The beverage provides clean energy, mental focus and enhanced endurance, something reined cow horse riders need to reach their goals. Its formula is designed with a modest amount of sucralose (a form of sugar) to enhance the flavor without overwhelming it, and the drinks don’t include an unproven ingredients, food coloring or other additives. Each can has only 15 calories and 200mg of natural caffeine.

“Our partnership with NRCHA is a great display of the partnership that riders and their horses create to find success in the arena,” said Ranch Fuel Marketing Director Maddie Weber. “As one of the most exciting disciplines in the performance horse industry, this partnership was only logical. We hope our support of all disciplines—cow horse, reining, cutting and rodeo—grows the fan base for each sport. We’re proud to have some of the most iconic individuals in cow horse on our endorsee team, paired with leaders in other industries, too.”

Ranch Fuel’s commitment to authenticity also parallels with NRCHA’s values. Their impressive list of endorsees includes NRCHA professionals Corey Cushing, Clayton Edsall, Andrea Fappani and Justin Wright.

“We’re very proud to welcome Ranch Fuel to the NRCHA family,” shared NRCHA Executive Director Emily Konkel. “Their commitment to Western performance sports and the Western way of life aligns well with NRCHA’s mission, and we could all use a little boost of caffeine whether we’re at a 10-day event or at home on the ranch.”

Ranch Fuel comes in a variety of refreshing flavors and has no artificial colors while providing the boost you need to keep up with your busy life. Find Ranch Fuel Energy Drinks at, where you can order variety and single-flavor packs with free shipping, and all NRCHA premier events.

For a complete list of NRCHA sponsors and to learn about partnership opportunities, visit