MARS Equestrian™ Helps Enhance Opportunities for NRCHA Members
National Reined Cow Horse Association corporate partner MARS Equestrian™ has long been committed to keeping the reined cow horse tradition alive and thriving. Via multiple platforms MARS Equestrian™ helps enhance competitive opportunities for those who breed, train and show these elite performance horses in NRCHA competition. MARS Equestrian™ graciously supports NRCHA through a host of multi-faceted, multi-year NRCHA sponsorships via several MARS brands like Pedigree® Dog Food, NUTRO™ and GREENIES™ Dental Treats.
A long-standing NRCHA corporate partner, MARS Equestrian™ supports the next generation of NRCHA competitors via their presenting sponsorship of the NRCHA World’s Greatest Youth Horseman. Introduced in 2019, the World’s Greatest Youth Horseman features National Reined Cow Horse Youth Association members competing in a four-event, elite bridle horse showcase that has become a fan-favorite amongst reined cow horse enthusiasts. MARS Petcare also supports the National High School Rodeo Reined Cow Horse program.
“We are proud to continue our partnership with NRCHA, and deepen our commitment as the title sponsor of the World’s Greatest Youth Horseman competition beginning in 2020,” said Linda Mars. “Our passion for horses is rooted in our family history and we take great pride in investing in the riders of today and tomorrow. As a company we aspire to build enduring brands, partnerships, and investments whether they be in organizations, communities, or the environment. We support NRCHA’s effort to build the future of the sport.”
“MARS Equestrian’s involvement in the World’s Greatest Youth Horseman is a testament not only to their commitment as a gracious NRCHA corporate partner, but specifically to encouraging the next generation of horsemen in order to ensure that our reined cow horse tradition is passed down,” said NRCHA President Corey Cushing.
Another example of MARS Equestrian’s commitment is the recently announced Dom Conicelli Memorial Eastern Derby presented by MARS Equestrian™. The event, which takes place July 15-19 in Murfreesboro, Tennessee, is the first NRCHA premier event to be held east of the Mississippi.
“Thanks to MARS Equestrian’s support, the NRCHA can bring elite reined cow horse competition to the eastern United States to the benefit of both competitors and fans,” said NRCHA Vice President Paul Bailey. “It is with great pride that we thank MARS Equestrian™ for sponsoring this exciting event.”
For generations, Mars has celebrated a rich equestrian heritage, and through purposeful partnerships, MARS Equestrian™ is committed to the sport and building an enduring legacy. From world-class competitions across all equestrian disciplines, to stewarding the power of horses on society and sustainability, MARS Equestrian™ is dedicated to their purpose to improve the lives of horses, pets, and the people who love them.
The National Reined Cow Horse Association was formed in 1949 (as the California Reined Cow Horse Association), with the goal of preserving and educating the public about the rich history of traditional California-style, vaquero horsemanship. The NRCHA works to promote highly-trained working cow horses in part by guaranteeing the highest level of competition at its premier events like the NRCHA Snaffle Bit Futurity®, as well as through its support of numerous affiliate clubs across the United States and abroad. These groups serve as the association’s backbone, holding many NRCHA-sanctioned competitions and events each year that welcome riders of all skill levels.
The National Reined Cow Horse Association is headquartered in Pilot Point, Texas. For information regarding membership resources, event schedules, the NRCHA Hall of Fame and more, visit NRCHA.com.
About MARS EQUESTRIAN™
MARS EQUESTRIAN™, a brand and sponsorship division within MARS Incorporated, is the link between our iconic brands and the equestrian community. For generations, MARS has celebrated a rich equestrian heritage, and through purposeful partnerships, MARS EQUESTRIAN™ is committed to the sport and building an enduring legacy. From world-class competitions across all equestrian disciplines to stewarding the power of horses on society and sustainability, MARS EQUESTRIAN™ is dedicated to our purpose to improve the lives of horses, pets, and the people who love them.
For more information about MARS Equestrian™, please visit Marsequestrian.com or keep up via social media channels like Facebook and Instagram @marsequestrian.