Bell’s enthusiasm for promoting reined cow horse, and his logistical and leadership skills, drew attention at the national level, and he was recruited to the NRCHA Board of Directors in 2003, serving multiple terms as the NRCHA Vice President and on the Executive Committee. Bell’s original, and enduring, priority has been to promote reined cow horse in Texas and throughout the Southwest, alongside the robust cutting horse industry, and when Bell’s daughter, Amy, became passionate about NRCHA competition in 2004, her show career took the entire family’s enthusiasm for reined cow horses to a new level.
When the Celebration of Champions and World’s Greatest Horseman re-located to the Will Rogers Memorial Center in Fort Worth, Texas, in 2014, Bell and his family renewed their commitment to the NRCHA by becoming the World’s Greatest Horseman title sponsor, under the Bell family’s ranch name, Kalpowar Quarter Horses.
The strong personal relationships he has developed because of the reined cow horse industry are particularly important to Bell, and he values horse owners and sponsors for their integral roles in making events possible.