The Lyles on Behalf of Discount Tire

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Company founder Bruce T. Halle’s daughter, Susan Lyle, and her husband Wilson, married their passion for cow horses with her father’s company.

The Colorado-based couple are not only reined cow horse owners, but Susan is also an avid non pro competitor.

Discount Tire and the cow horse industry share many of the same values.

The five principles Bruce Halle founded his company upon are: be honest, work hard, have fun, be grateful and pay it forward.

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