Weatherford, Texas—The National Reined Cow Horse Association (NRCHA) welcomes Priefert to its valued team of partners who support reined cow horses, their owners and breeders and NRCHA members. Priefert will step up to provide Priefert panel equipment during NRCHA events held in Fort Worth, Texas, including the NRCHA Snaffle Bit Futurity®, NRCHA Celebration of Champions and NRCHA World’s Greatest Horseman®.
“NRCHA is a natural partner for Priefert because of its dedication to excellence, integrity and the Western lifestyle—values that align perfectly with our own,” said Sara Rader, Priefert Public Relations Coordinator. “Both organizations share a commitment to supporting the equine and ranching communities through education, competition and high-quality equipment. Partnering with NRCHA allows us to directly engage with a passionate community of horse enthusiasts who rely on durable, American-made products in their daily work and competition.”
Founded in 1964, Priefert is one of the largest farm, ranch and rodeo equipment manufacturers in the world and is a leading innovator in the livestock-handling industry. Priefert oversees every step of the manufacturing process, from raw steel to finished product. Located outside Mt. Pleasant, Texas, the family ranch is the proving ground for all Priefert products—built by ranchers for ranchers.
“Adding Priefert to our roster of valued partners makes great sense for NRCHA,” shared NRCHA Executive Director Emily Konkel. “Our events require top-of-the-line equipment for them to run smoothly and keep our livestock safe, and Priefert is an excellent partner to provide both of those necessities.”
The Priefert team looks forward to many opportunities to connect with owners, breeders and riders in the cow horse community.
“We’re most excited about strengthening our relationship with NRCHA members, supporting their growth and success and providing opportunities for education and hands-on experiences,” Rader continued. “This partnership allows us to celebrate the Western lifestyle together, share innovations in ranch equipment and continue fostering a community that values integrity, skill and tradition in the reined cow horse industry.”
Learn more about Priefert and its line of products that are perfect for your facility or ranch at priefert.com.
For a complete list of NRCHA sponsors and to learn about partnership opportunities, visit nrcha.com/sponsors.
