Weatherford, Texas—The National Reined Cow Horse Association (NRCHA) welcomes Holiday Auto Group to its valued team of partners who support reined cow horses, their owners and breeders and NRCHA members. At every NRCHA premier event, you’ll see a signature Holiday Auto Group truck wrapped in NRCHA branding.
“Partnering with NRCHA was a natural decision for Holiday Auto Group because our values and culture strongly align with those found in Western sports,” shared Holiday Auto Group Assistant General Manager Stephen Payne. “All our dealerships are located in rural areas where agriculture, farming and ranching aren’t just industries, they're a way of life. Our customers and employees are deeply rooted in these communities and share a genuine passion for the Western lifestyle. NRCHA represents the same hardworking, honest and community-driven spirit that defines both our business and our customer base. The people who support Western sports are the kind of people we’re proud to serve and stand beside. Supporting NRCHA isn’t just a sponsorship, it’s a partnership that reflects who we are and what we believe in.”
Holiday Auto Group is family-owned by Matt Johnson and led by Alvin Childress and Stephen Payne. They proudly serve rural Texas with five dealerships—two in Whitesboro, two in Graham and the oldest Ford dealership in Texas located in Gordon. They’ll open a brand-new, King Ranch-themed Ford store in Gordon, right off Interstate 20, by the end of the year.
Holiday specializes in all domestic truck brands: Ford, Chevy, GMC, and Ram. They focus on low-pressure sales and creating a small-town, customer-first experience where the focus isn’t on numbers, it’s on people.
“We’re thrilled to partner with Holiday Auto Group and appreciate their commitment to the Western way of life and customer service,” shared NRCHA Executive Director Emily Konkel. “Be sure to look for the official Holiday Auto Group truck at every NRCHA premier event to get a small taste of what they offer their customers.”
Learn more about Holiday Auto Group and its offerings at holidayautogroup.com.
For a complete list of NRCHA sponsors and to learn about partnership opportunities, visit nrcha.com/sponsors.
